W Magazine Frieze Los Angeles

K-array Delivers Refined Audio for W Magazine’s Frieze Los Angeles Celebration

In February, W Magazine hosted an intimate gathering to celebrate the fourth edition of Frieze Los Angeles. The exclusive event featured a performance by indie K-pop musician Eric Nam, who entertained a crowd of artists, musicians, gallerists, and creatives in a private backyard in Hancock Park, Los Angeles.

To meet the event’s high standards for both aesthetics and performance, On-Stage Rentals and owner George Acuña were commissioned by creative agency David Rodgers Inc (D.R) to design a professional audio system suited for an outdoor concert in a limited space.

With time and layout constraints, two K-array Pinnacle-KR402 II systems were deployed in a clean left/right configuration. The setup provided a sophisticated look, fast installation, and exceptional coverage—perfect for a setting that balanced live performance energy with editorial elegance.

“Our client David Rogers Inc (D.R) required a ‘clean’ look for photographs, but also wanted to maintain a live tour feel. K-array fits that profile. This particular set-up was chosen because the Thunder KMT21 sub has enough impact for bass heavy tracks and has enough coupling to emit the desired mid-range. Our client prefers us to use our K-array’s over anything else because of their slim size, high SPL output, and setup time,”
Christian Chavez, On-Stage Rentals

For a crowd accustomed to art and design excellence, the system’s discreet profile and precise sound reinforced the refined, creative atmosphere that defines both Frieze Los Angeles and W Magazine’s distinctive brand.

Sarah Puerini

Sarah Puerini is the Marketing and Communications Manager for K-array USA. She holds a degree in Fashion Merchandising and Management from the Fashion Institute of Technology in New York City.

With her background in fashion and business, Sarah brings a creative and strategic approach to her role at K-array USA. Her education from FIT has equipped her with skills in brand management, trend analysis, and consumer behavior that she now applies to the audio technology sector.

https://www.linkedin.com/in/sarahpuerini/
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